Providers spend years learning how to care for others, but practice ownership requires an entirely different set of skills and decisions. Whether you're building something new or strengthening a practice you already own, LOFT Advisory helps bridge that gap.
Combining proven business strategy with firsthand experience building, operating, and growing provider-led healthcare organizations, LOFT Advisory provides thoughtful, practical guidance designed to help you navigate the complexities of practice ownership.
You know medicine, but no one taught you how to build the business around it.
Clinical training prepares providers to care for patients—not to evaluate practice models, understand financial feasibility, build operational systems, lead a growing team, or decide when and how to expand.
Whether you're considering independence, currently building your practice, or navigating the next stage of an established organization, LOFT Advisory helps turn complex business questions into a clear plan.
- Can this practice support the income and lifestyle I want?
- How do I improve profitability without compromising patient care?
- What is a realistic timeline for bringing my vision to life?
- How do I attract and retain the right patients?
- What should I charge?
- Who should I hire next?
- Which technology and systems are worth investing in?
- Is it the right time to add another provider, service line, or location?
Our signature framework for independent practice.
01 — Discover
Define what you want to build, understand who you'll serve, and make sure the practice can support you financially before you begin.
02 — Design
Create the business structure, funding strategy, brand foundation, and financial systems required to move forward.
03 — Build
Select the real estate, technology, staffing, workflows, pricing, and operational infrastructure behind the practice.
04 — Launch
Finalize marketing, patient acquisition, grand opening events, and launch strategy.
05 — Grow
Guide your practice as it grows, navigating ongoing financial operations and expansion potential.
Support for every stage of independent practice.
LOFT Advisory offers flexible support for providers at every stage of practice ownership, with each engagement shaped around you are now and where you want to go.
For providers starting from the beginning.
End-to-end guidance from initial vision through launch and your first months of operation.
Explore full practice launch →For providers who need focused support.
Targeted guidance for the parts of practice development where you need it most.
Explore modular advisory →For established independent practices.
Ongoing strategic support for profitability, efficiency, expansion, and long-term growth.
EXPLORE ONGOING PARTNERSHIP →Your practice should be designed around your goals — not ours.
LOFT Advisory was built to serve one interest: yours. We don't accept vendor commissions, referral fees, or incentives for recommending particular products or services. Our recommendations are grounded in what makes sense for your practice and the life you want to build.
More than just advice.
Every LOFT Advisory engagement is customized to your practice and designed to provide practical tools that will continue to serve you as your practice grows. A sample of popular resources:
- Financial pro forma & startup budget
- Business plan
- Market assessment
- Funding package
- Pricing model
- Policies & procedures
- Standard Operating Procedures
- Staffing plan
- Employee handbook
- Marketing plan
- Launch timeline
- Key Performance Indicator (KPI) dashboard
FOUNDER & PRINCIPAL ADVISOR
LOFT ADVISORY
I created LOFT Advisory because I believe providers deserve more ownership over the way they practice medicine.
Throughout my career, I've watched the same scenario emerge countless times: healthcare providers devote their lives to caring for others, only to find themselves navigating a system that leaves them feeling disconnected from the work that drew them to medicine in the first place.
For many providers, this leads to the realization that they want to practice differently. They want greater control over how they care for patients and the ability to build a practice around the kind of medicine they believe in. Yet very few have been taught how to build or manage the business that makes that possible.
I created LOFT Advisory to help fill that gap. By combining business strategy with firsthand experience starting and operating medical practices, I help providers build businesses that support their success and reconnect them to what drew them to medicine in the first place.
MORE ABOUT EMILY BABB →Ready to take the next step?
Let's talk about where your practice is now and where you want it to go.
Schedule your consultation