What LOFT does
Practical guidance for the business of independent practice.
Physicians spend years learning how to care for others, but practice ownership requires an entirely different set of skills and decisions. Whether you're considering independence or actively building a new practice, LOFT Advisory helps bridge that gap.
Combining business strategy with firsthand experience building, operating, and growing physician-led healthcare organizations, LOFT Advisory provides thoughtful, practical guidance designed to help you navigate the complexities of practice ownership.
The core problem
You know medicine, but no one taught you how to build the business around it.
Clinical training prepares physicians to care for patients — not to evaluate practice models, understand financial feasibility, build operational systems, lead a growing team, or make the many business decisions required to launch an independent practice.
Whether you're considering independence, currently building your practice, or navigating the first year of a new organization, LOFT Advisory helps turn complex business questions into a clear plan.
- Can this practice support the income and lifestyle I want?
- How much will it realistically cost to open?
- What is a realistic timeline for reaching my goals?
- How do I attract and retain the right patients?
- What should I charge?
- When should I make my first hire?
- Which technology and systems are worth investing in?
- Is the practice performing the way I projected?
The LOFT Practice Blueprint
A clear framework for independent practice.
Five stages and the 14 phases of practice development within them, from first idea to a practice that runs and grows.
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01Discover
Define what you want to build, understand who you'll serve, and make sure the practice can support you financially before you begin.
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02Design
Create the business structure, funding strategy, brand foundation, and financial systems required to move forward.
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03Build
Select the real estate, technology, staffing, workflows, pricing, and operational infrastructure behind the practice.
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04Launch
Finalize marketing, patient acquisition, grand opening events, and launch strategy.
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05Grow
Help your newly launched practice become financially healthy, operationally stable, and increasingly self-sustaining.
Two ways to work with LOFT Advisory
Choose the right level of support.
LOFT Advisory offers flexible support for physicians navigating independent practice ownership, from comprehensive launch guidance to focused advisory support for a specific phase.
Full practice launch
A full-scope advisory engagement for physicians building a new independent practice.
Modular advisory
Focused guidance on a single phase of practice development, or several.
Our approach
Your practice should be designed around your goals - not ours.
LOFT Advisory was built to serve one interest: yours. We don't accept vendor commissions, referral fees, or incentives for recommending particular products or services. Our recommendations are grounded in what makes sense for your practice and the life you want to build.
Built from firsthand experience.
LOFT Advisory was founded by Emily Babb, M.S., after more than seventeen years building and leading healthcare organizations.
What you walk away with
Our work together leaves you with tools you'll continue using.
Every LOFT Advisory engagement is customized to your practice and designed to provide practical tools that will continue to support you as your practice grows. Examples include:
- Financial pro forma & startup budget
- Business plan
- Market assessment
- Funding package
- Pricing model
- Policies & procedures
- Standard operating procedures
- Staffing plan
- Employee handbook
- Marketing plan
- Launch timeline
- Key Performance Indicator (KPI) dashboard
Ready to take the next step?
Let's talk about where your practice is now and where you want it to go.