LOFT Advisory
Elevating independent medicine

Your vision.
Your practice.
Built with intention.

Empowering providers to build thriving, autonomous practices with the strategy, structure, and guidance needed to turn independence into a sustainable reality.

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17 Years building medical practices
5 STAGE LOFT PRACTICE BLUEPRINT
14 ADVISORY PHASES
Real-World Experience, Strategic Insight

Build with someone who has actually built practices.

LOFT Advisory brings together proven business strategy and firsthand experience building, operating, and growing provider-led healthcare organizations. The result is thoughtful, practical guidance designed to help you make better decisions, reduce uncertainty, and build your practice with confidence.

The core problem

You know you're ready for your next chapter. Now you need a plan to build it.

Maybe you've imagined having your own practice for years. But turning that idea into an actual business means answering questions medical training never prepared you for.

LOFT Advisory turns those questions into a plan.

  • How much money will I need to get started?
  • Can this model support my income?
  • When can I safely leave my job?
  • How many patients do I need and how will I find them?
  • What should I charge?
  • Who do I hire first?
  • Which software, equipment, and technology will I actually need?
  • How do I open with patients already waiting?
The LOFT Practice Blueprint

5 Stages. One Clear Path to Independence.

01 — Discover

Define what you want to build, understand who you'll serve, and make sure the practice can support you financially before you begin.

02 — Design

Create the business structure, funding strategy, brand foundation, and financial systems required to move forward.

03 — Build

Select the real estate, technology, staffing, workflows, pricing, and operational infrastructure behind the practice.

04 — Launch

Finalize marketing,  patient acquisition, grand opening events, and launch strategy.

05 — Grow

Guide your practice as it grows, navigating ongoing financial operations and expansion potential.

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Flexible engagement models

Three ways to work with LOFT Advisory.

Full practice launch

For providers starting from the beginning.

End-to-end guidance from initial concept through launch and your first months of operation.

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Modular advisory

For providers already underway.

Targeted guidance for the parts of practice development where you need it most.

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ONGOING PARTNERSHIP

For established independent practices.

Ongoing strategic support for profitability, expansion, additional providers, service lines, and long-term growth.

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Provider-first, always

Your practice should be designed around your goals — not ours.

LOFT Advisory does not accept vendor commissions, referral fees, or incentives for recommending particular products or services. Our only interest is helping you make the right decisions for your practice, your patients, your finances, and the life you want to build.

What you walk away with

More than just advice.

Every engagement is designed to give you practical tools, clear direction, and a plan you can keep building on. 

Your work with LOFT Advisory can include customized documents, tools and resources designed around the needs of your practice.

  • Financial pro forma & startup budget
  • Business plan
  • Market assessment
  • Funding package
  • Pricing model
  • Policies & procedures
  • Standard Operating Procedures
  • Staffing plan
  • Employee handbook
  • Marketing plan
  • Launch timeline
  • KPI dashboard

You'll have a practice you feel confident leading - and the tools to run it.

Emily Babb, Founder & Principal Advisor of LOFT Advisory
Meet Emily

Founder & Principal, LOFT Advisory

I built LOFT Advisory to give providers the support, strategy, and guidance they need to build independently with confidence.

Before advising providers, I built my career across nearly every corner of healthcare - from pharmacies and hospitals to clinics and independent medical practices.  Then I spent nearly two decades building, operating, and growing healthcare organizations myself, navigating the financial, staffing, operational, growth and patient acquisition decisions required to turn an idea into a thriving practice.

LOFT brings that experience to providers who are ready to build something of their own, with guidance grounded in both proven strategy and firsthand experience.

More about Emily →

Ready to take the next step?

We help providers turn their vision into a practice.

Schedule your consultation