What LOFT does
Practical guidance for the business of independent practice.
Providers spend years learning how to care for others, but practice ownership requires an entirely different set of skills and decisions. Whether you're building something new or strengthening a practice you already own, LOFT Advisory helps bridge that gap.
Combining business strategy with firsthand experience building, operating, and growing provider-led healthcare organizations, LOFT Advisory provides thoughtful, practical guidance designed to help you navigate the complexities of practice ownership.
The core problem
You know medicine, but no one taught you how to build the business around it.
Clinical training prepares providers to care for patients — not to evaluate practice models, understand financial feasibility, build operational systems, lead a growing team, or decide when and how to expand.
Whether you're considering independence, currently building your practice, or navigating the next stage of an established organization, LOFT Advisory helps turn complex business questions into a clear plan.
- Can this practice support the income and lifestyle I want?
- How do I improve profitability without compromising patient care?
- What is a realistic timeline for reaching my goals?
- How do I attract and retain the right patients?
- What should I charge?
- Who should I hire next?
- Which technology and systems are worth investing in?
- Is it the right time to add another provider, service line, or location?
The LOFT Practice Blueprint
A clear framework for independent practice.
Five stages and the 14 phases of practice development within them, from first idea to a practice that runs and grows.
-
01Discover
Define what you want to build, understand who you'll serve, and make sure the practice can support you financially before you begin.
-
02Design
Create the business structure, funding strategy, brand foundation, and financial systems required to move forward.
-
03Build
Select the real estate, technology, staffing, workflows, pricing, and operational infrastructure behind the practice.
-
04Launch
Finalize marketing, patient acquisition, grand opening events, and launch strategy.
-
05Grow
Guide your practice as it grows, navigating ongoing financial operations and expansion potential.
Ways to work with LOFT
Support for every stage of independent practice.
LOFT Advisory offers flexible support for providers at every stage of practice ownership, with each engagement shaped around where you are now and where you want to go.
Full practice launch
A full-scope advisory engagement for providers building a new independent practice.
Modular advisory
Focused guidance on a single phase of practice development, or several.
Ongoing partnership
A continuing advisory relationship for established practices, covering finances, operations, and growth decisions.
Our approach
Your practice should be designed around your goals — not ours.
LOFT Advisory was built to serve one interest: yours. We don't accept vendor commissions, referral fees, or incentives for recommending particular products or services. Our recommendations are grounded in what makes sense for your practice and the life you want to build.
Built from firsthand experience.
LOFT Advisory was founded by Emily Babb, M.S., after more than seventeen years building and leading healthcare organizations.
What you walk away with
Our work together leaves you with tools you'll continue using.
Every LOFT Advisory engagement is customized to your practice and designed to provide practical tools that will continue to serve you as your practice grows. A sample of popular resources:
- Financial pro forma & startup budget
- Business plan
- Market assessment
- Funding package
- Pricing model
- Policies & procedures
- Standard operating procedures
- Staffing plan
- Employee handbook
- Marketing plan
- Launch timeline
- Key Performance Indicator (KPI) dashboard
Ready to take the next step?
Let's talk about where your practice is now and where you want it to go.