I believe the future of healthcare should be shaped by empowered providers — not large institutions — with the vision, courage, and independence to lead it.

That belief is what led me to found LOFT Advisory, where I partner with providers who want to build, launch, or grow independent medical practices. My role is to turn a provider's vision into a financially sustainable, operationally strong practice by bringing together strategy, financial planning, infrastructure, and the practical realities of building a healthcare organization.

Built, operated, and led.

Emily Babb has spent more than twenty years building, leading, and improving healthcare organizations. Her passion for improving healthcare was shaped through early work in hospitals, clinics, pharmacies, and independent practices, where she saw firsthand how the structure of a practice affects both the people delivering care and the patients receiving it. That perspective has guided her work ever since: build better organizations, support providers more effectively, and ultimately create a better healthcare experience for everyone involved. Drawn to solving the structural challenges that affect both patients and providers, Ms. Babb founded Midtown Medical Associates, where, as CEO, she built and grew a clinic around a different vision for medical practice. Over the next 15 years, she developed the financial, operational, staffing, and leadership systems needed to support providers and strengthen the organization as it grew.

She later served as CEO of Haven Center, an independent specialty clinic, joining before launch. There, she helped shape the clinic’s financial model, operations, and growth strategy, then led the organization through opening and expansion as it became one of the most sought-after practices in its specialty nationwide.

Those experiences shaped how she works with providers today. Building an independent practice is about far more than opening a business. It is about creating an organization that supports the way you want to practice medicine, serves patients exceptionally well, and is built for long-term success.

Through LOFT Advisory, Ms. Babb helps providers navigate that path from initial vision and feasibility through formation, funding, operations, launch, and long-term growth. Whether you are exploring the possibility of independence, preparing to open your doors, or ready to take an established practice to its next stage, she brings practical experience, strategic perspective, and a commitment to being in your corner for the long term.